Crawled, Not Indexed: What Actually Moves the Needle
“Crawled — currently not indexed” is rarely a single-page issue. It is a site-level prioritization decision. Here is how Google makes that call—and the few actions that reliably change it.
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“Crawled — currently not indexed” is rarely a single-page issue. It is a site-level prioritization decision. Here is how Google makes that call—and the few actions that reliably change it.
A practical model of Google’s indexing decision (discovery → crawl → dedupe/canonical → store → refresh), plus the core entry pages that explain why URLs fail at the storage layer.
Google is suing companies that scrape search results. This isn't just legal drama—it signals a fundamental shift in how search data flows through the AI ecosystem.
Rankings are a weak proxy for visibility. AI understands content through entities and context, not keyword matches. The future of SEO is interpretability, not optimization.
A pillar page for modern SEO: how indexing works now, why visibility shifted to AI surfaces, and how to build topic authority without spam.
Most marketing teams collect data but ignore it. Here's how to actually use it to make decisions that move the needle.
OpenAI declares "code red" as Google closes the gap in AI. What this reversal means for the AI landscape and platform competition.