Tag

Site Architecture

6 posts tagged Site Architecture.

January 30, 2026

Index bloat (2026): why too many pages can reduce indexing and visibility

Index bloat is when a site’s URL footprint becomes larger than its meaningful core. It increases crawl debt, dedupe cost, and makes Google conservative. This explains the mechanism and how to reduce bloat without killing signal.

Mikhail Drozdov

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January 30, 2026

Internal linking vs backlinks (2026): what each one actually changes

Backlinks help the system trust your site. Internal links tell the system what matters and where each page belongs. This explains how internal linking affects indexing/retrieval, why many sites misinterpret “authority”, and the architecture patterns that reliably move pages into visibility.

Mikhail Drozdov

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January 23, 2026

Topic clusters SEO (2026): what they are, why they work, and why they fail

Topic clusters are not a “content hack”. They are a way to make intent coverage legible: a small set of related pages that reinforce each other through hierarchy and links. This explains what a topic cluster is, how search engines interpret clusters, why most clusters fail, and how to validate outcomes in GSC.

Mikhail Drozdov

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Latest.

6 posts

January 16, 2026

Orphan pages SEO: how to find them (and fix them fast)

Orphan pages are URLs with no meaningful internal links pointing to them. This guide shows how to detect orphans (crawl + GSC + sitemaps), what to do with them (link, merge, noindex, or remove), and how to validate the fix.

Mikhail Drozdov

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January 12, 2026

Entity-first SEO for personal brands (2026): a practical checklist that gets you indexed, trusted, and surfaced

Entity-first SEO is how Google connects pages into “who this is” and “why it’s credible”. This checklist shows how to build a personal brand entity (Person/Organization, sameAs, rel=me, author signals, hubs, and internal linking) so your site becomes easier to interpret and worth indexing.

Mikhail Drozdov

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January 4, 2026

How to build topic clusters with internal linking (2026): a practical blueprint that gets pages indexed

A step-by-step internal linking strategy for SEO: how to build topic clusters (pillar → hub → supporting), choose anchor text, avoid crawl debt, and validate results in Google Search Console.

Mikhail Drozdov

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