SEJ reports fewer cited domains per ChatGPT Search response after GPT-5.3 Instant became default. Plan: measure citation share, retrieval, and index readiness.

Mikhail Drozdov

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April 6, 2026

WordPress 7.0 delay tied to real-time collaboration: SEO impacts

WordPress 7.0 is delayed due to real-time collaboration work. Here's what to verify and what to measure on publishing/indexing workflows.

Mikhail Drozdov

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140 posts

April 5, 2026

Agentic Web Standards: MCP, A2A, NLWeb, AGENTS.md—SEO Implications

MCP, A2A, NLWeb, and AGENTS.md set interoperability baselines for AI-driven web agents. Early adoption impacts retrieval, indexing, and visibility.

Mikhail Drozdov

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April 5, 2026

Click Fraud in Paid Media: Detection, Mitigation, and SEO Implications

Technical breakdown of click fraud in paid media: identification, response strategies, and measurable impacts on campaign and organic SEO performance.

Mikhail Drozdov

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April 5, 2026

Four-Layer AI Access: Beyond llms.txt for Brand Content Control

A new four-layer architecture supersedes llms.txt, enabling granular, authoritative AI agent access to brand content.

Mikhail Drozdov

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April 4, 2026

Google March Core Update: Crawl Limits, Gemini Traffic, and Indexing Signals

Analysis of Google's March 2026 core update, crawl limits per Illyes, and a spike in Gemini referral traffic, with actionable SEO checks.

Mikhail Drozdov

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April 4, 2026

Trust Signals in AI Content: Technical Levers and Verification Paths

Technical SEO framework for measuring and improving trust in AI-generated content. Actionable checks, failure modes, and entity mapping included.

Mikhail Drozdov

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April 4, 2026

When (and why) to split XML sitemaps into multiple files

Mueller explains cases where splitting sitemaps helps. Practical mechanisms, failure modes, and a 7‑day verification plan for SEO engineers.

Mikhail Drozdov

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April 3, 2026

Agentic AI Shopping: Why User Discomfort May Limit SEO Impact

Agentic AI shopping may not disrupt SEO as expected, due to user discomfort with ceding control. Verification focuses on behavioral signals and visibility thresholds.

Mikhail Drozdov

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April 3, 2026

AMA PPC Archives: Structured Q&A as a Retrieval Signal in Paid Search

SEJ's monthly PPC Q&A archive is an evolving knowledge base. Its structure provides testable cues for SEO and retrieval, impacting search visibility.

Mikhail Drozdov

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April 3, 2026

ChatGPT Ads Expansion: Acquisition Channel or Brand Tax?

OpenAI expands ChatGPT Ads with self-serve tools. This note analyzes PPC implications, indexation risks, and visibility effects for SEO engineers.

Mikhail Drozdov

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April 2, 2026

AI as Primary Driver of March U.S. Job Cuts: Implications for SEO Operations

AI accounted for 25% of U.S. job cuts in March. This signals a measurable operational shift, impacting SEO team structures, tooling, and risk management.

Mikhail Drozdov

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April 2, 2026

Google: Why Core Updates Roll Out in Stages

Mueller explains staged core update rollouts. Practical implications for diagnosis, measurement windows, and separating indexing from ranking effects.

Mikhail Drozdov

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April 2, 2026

Hybrid In-House PPC: Defensive Spend Control & Search Visibility Implications

Hybrid PPC teams blend human oversight with automation to limit waste and adapt faster. Direct impact: ad spend efficiency, indirect: organic/paid synergy.

Mikhail Drozdov

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April 1, 2026

Enterprise SEO ownership: closing the accountability gap

Research note on enterprise SEO ownership as a visibility control problem; includes tests, measurement plan, and a 7‑day checklist.

Mikhail Drozdov

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April 1, 2026

Evergreen content in 2026: stop length targets, ship maintainable answers

SEJ frames evergreen in 2026 as moving past 2,000-word-for-its-own-sake and focusing on durable usefulness. Here's a testable plan.

Mikhail Drozdov

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April 1, 2026

What AI-Driven Search Systems Actually Reward: A Technical Analysis

Dissects what content features AI ranking systems reward at scale, with falsifiable mechanisms and actionable tests for indexing and retrieval.

Mikhail Drozdov

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AI & Automation

Build AI-powered marketing systems. Learn to orchestrate AI tools, automate workflows, and make data-driven decisions.

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AI Orchestration for Marketing: Systems, Not Prompts

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SEO & Search

Master modern SEO: from pages to entities, AI overviews to topic authority. Build visibility that survives algorithm updates.

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Modern SEO in 2026: Visibility, Indexing, and Why Keywords Are Not the Unit

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Connect analytics, strategy, and execution. Build marketing systems that grow through accumulated context, not optimization tactics.

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Marketing Strategy as a System: Positioning, Measurement, and Compounding

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Analytics & Data

Build data pipelines that connect metrics to decisions. Measure what matters: LTV, ROMI, and systems-level performance.

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Analytics as Decision Infrastructure: What to Measure, What to Ignore