LLM-powered shortlists are accepted by users, shifting control from manual research to AI curation. This changes ranking signals and SERP selection dynamics.

Mikhail Drozdov

Read →

April 7, 2026

ChatGPT-User Outpaces Googlebot: 3.6x More Crawl Requests Observed

OpenAI's ChatGPT-User now generates 3.6 times more crawl requests than Googlebot, indicating a shift in crawler dominance and implications for SEO strategy.

Mikhail Drozdov

Read →

April 7, 2026

Google: Rising Webpage Size Does Not Impact SEO Significance

Google states that increasing site size does not inherently affect SEO, as its systems account for content bulk during crawling and indexing.

Mikhail Drozdov

Read →

April 6, 2026

AI-led lead gen: operational checks for SEO & PPC teams

Research note on an SEJ lead-gen piece: what's confirmed, what's speculative, and a 7-day verification plan for SEO/PPC teams.

Mikhail Drozdov

Read →

April 6, 2026

ChatGPT Search citing fewer sites: implications for visibility

SEJ reports fewer cited domains per ChatGPT Search response after GPT-5.3 Instant became default. Plan: measure citation share, retrieval, and index readiness.

Mikhail Drozdov

Read →

April 6, 2026

WordPress 7.0 delay tied to real-time collaboration: SEO impacts

WordPress 7.0 is delayed due to real-time collaboration work. Here's what to verify and what to measure on publishing/indexing workflows.

Mikhail Drozdov

Read →

April 5, 2026

Agentic Web Standards: MCP, A2A, NLWeb, AGENTS.md—SEO Implications

MCP, A2A, NLWeb, and AGENTS.md set interoperability baselines for AI-driven web agents. Early adoption impacts retrieval, indexing, and visibility.

Mikhail Drozdov

Read →

April 5, 2026

Click Fraud in Paid Media: Detection, Mitigation, and SEO Implications

Technical breakdown of click fraud in paid media: identification, response strategies, and measurable impacts on campaign and organic SEO performance.

Mikhail Drozdov

Read →

April 5, 2026

Four-Layer AI Access: Beyond llms.txt for Brand Content Control

A new four-layer architecture supersedes llms.txt, enabling granular, authoritative AI agent access to brand content.

Mikhail Drozdov

Read →

April 4, 2026

Google March Core Update: Crawl Limits, Gemini Traffic, and Indexing Signals

Analysis of Google's March 2026 core update, crawl limits per Illyes, and a spike in Gemini referral traffic, with actionable SEO checks.

Mikhail Drozdov

Read →

April 4, 2026

Trust Signals in AI Content: Technical Levers and Verification Paths

Technical SEO framework for measuring and improving trust in AI-generated content. Actionable checks, failure modes, and entity mapping included.

Mikhail Drozdov

Read →

April 4, 2026

When (and why) to split XML sitemaps into multiple files

Mueller explains cases where splitting sitemaps helps. Practical mechanisms, failure modes, and a 7‑day verification plan for SEO engineers.

Mikhail Drozdov

Read →

April 3, 2026

Agentic AI Shopping: Why User Discomfort May Limit SEO Impact

Agentic AI shopping may not disrupt SEO as expected, due to user discomfort with ceding control. Verification focuses on behavioral signals and visibility thresholds.

Mikhail Drozdov

Read →

April 3, 2026

AMA PPC Archives: Structured Q&A as a Retrieval Signal in Paid Search

SEJ's monthly PPC Q&A archive is an evolving knowledge base. Its structure provides testable cues for SEO and retrieval, impacting search visibility.

Mikhail Drozdov

Read →

April 3, 2026

ChatGPT Ads Expansion: Acquisition Channel or Brand Tax?

OpenAI expands ChatGPT Ads with self-serve tools. This note analyzes PPC implications, indexation risks, and visibility effects for SEO engineers.

Mikhail Drozdov

Read →

Topics.

View all →

Topic hub

AI & Automation

Build AI-powered marketing systems. Learn to orchestrate AI tools, automate workflows, and make data-driven decisions.

Pillar

AI Orchestration for Marketing: Systems, Not Prompts

Topic hub

SEO & Search

Master modern SEO: from pages to entities, AI overviews to topic authority. Build visibility that survives algorithm updates.

Pillar

Modern SEO in 2026: Visibility, Indexing, and Why Keywords Are Not the Unit

Topic hub

Marketing Strategy

Connect analytics, strategy, and execution. Build marketing systems that grow through accumulated context, not optimization tactics.

Pillar

Marketing Strategy as a System: Positioning, Measurement, and Compounding

Topic hub

Analytics & Data

Build data pipelines that connect metrics to decisions. Measure what matters: LTV, ROMI, and systems-level performance.

Pillar

Analytics as Decision Infrastructure: What to Measure, What to Ignore