A practical framework for classifying crawled, excluded, redirected, and low-value URLs without exposing private Search Console data or treating every exclusion as an error.

Mikhail Drozdov

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April 27, 2026

Entity recognition before indexing: why Google can understand who you are before it trusts all your pages

Google can sometimes understand a person, brand, or alias before it indexes the whole site. This article explains the difference between entity recognition, URL indexing, and visibility, and how to use branded search, evidence pages, schema, and external profiles to move from recognition to a stable Knowledge Panel.

Mikhail Drozdov

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March 17, 2026

Photo authority for Person entities (2026): how to make Google pick the right image

If your Knowledge Panel image is unstable (small, wrong, or rotating), you do not have a “photo problem”. You have a consensus problem: too many competing images, inconsistent profile hubs, and weak machine-readable pinning. This is the practical fix.

Mikhail Drozdov

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February 17, 2026

Indexed does not mean visible: the selection layer in AI Mode search

AI Mode turns one question into many retrieval tasks. Visibility is governed by a selection layer beyond indexing and ranking. Here is how to diagnose it and adapt.

Mikhail Drozdov

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January 31, 2026

Entity-based SEO (2026): how Google connects author, brand, and topics

Entity-based SEO is not schema spam. It is how the system resolves identity: who wrote this, what brand it belongs to, and which topic universe it lives in. This explains the mechanism, common misconceptions, practical signals, and how entity clarity supports indexing and visibility.

Mikhail Drozdov

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January 30, 2026

Indexing and visibility (2026): how Google decides what to store and what to show

A master hub that connects the full pipeline: discovery -> crawl -> canonicalization -> storage (indexing) -> retrieval -> selection -> surfaces. This is the map for Casinokrisa's indexing and visibility system in 2026.

Mikhail Drozdov

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SEO & Search

Primary public topic cluster: Google indexing, visibility, entity SEO, Knowledge Panels, canonicalization, and AI-era search selection.

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Modern SEO in 2026: Visibility, Indexing, and Why Keywords Are Not the Unit