PMax gets audience exclusions, budget projections, and expanded reporting. Here’s what it changes in measurement and visibility control for search teams.

Mikhail Drozdov

Read →

March 26, 2026

March 2026 Google Spam Update: Low Immediate Impact, High Strategic Signal

Google's March 2026 spam update showed limited direct effects but may indicate groundwork for larger anti-spam or ranking system changes.

Mikhail Drozdov

Read →

Quick paths

Jump into a hub or start with a guided path.

Start Topics SEO AI Marketing RSS

Latest news.

107 posts

March 25, 2026

GA Scenario Planner & Projections: SEO measurement implications

GA adds Scenario Planner and Projections. Treat as forecasting UI; validate inputs/outputs, map to spend–traffic models, and instrument for falsifiable checks.

Mikhail Drozdov

Read →

March 25, 2026

Google Adds AI/Bot Labels to Forum & Q&A Structured Data: Technical Implications

Google's new structured data properties for forums/Q&A now support labeling AI- and bot-generated content, altering how such pages may be surfaced and evaluated.

Mikhail Drozdov

Read →

March 25, 2026

Zero- & First-Party Data: Verifiable Levers for Intent-Based SEO

Zero- and first-party data provide measurable input signals for intent-driven SEO. We outline mechanisms, failure modes, and actionable checks.

Mikhail Drozdov

Read →

March 24, 2026

Bing AI Performance: Grounding Queries Mapped to Cited URLs

Bing’s AI Performance dashboard now links grounding queries to the exact cited pages, enabling URL-level citation diagnostics and testing.

Mikhail Drozdov

Read →

March 24, 2026

How AI Systems Select Sources: Implications for SEO Testing

SEJ reports analysis of 21k+ citations linking content length, depth, and focus to being cited. Here’s a falsifiable 7‑day test plan.

Mikhail Drozdov

Read →

March 24, 2026

SEO 2.0: Content Marketing's Measurable Impact on AI Search Visibility

AI-driven search changes content visibility mechanics. This note decodes actionable strategies and signals for measurable SEO outcomes in AI search.

Mikhail Drozdov

Read →

March 23, 2026

GEO Strategies for AI Search: Tactical Visibility in 2026 SERPs

Breakdown of practical GEO tactics to increase brand recommendations by AI search engines, with falsifiable checks and retrieval-focused metrics.

Mikhail Drozdov

Read →

March 23, 2026

SEO skills gap: shift from rankings to commercial operators

SEJ argues rankings no longer persuade executives; SEO advantage shifts to operators who link SEO to marketing outcomes (Four Ps).

Mikhail Drozdov

Read →

March 23, 2026

Surviving AI Search in 2026: Technical SEO Strategies for Resilience

Actionable, testable strategies for SEO teams to adapt to AI-driven search in 2026. Focus: entity alignment, signal diversity, and retrieval optimization.

Mikhail Drozdov

Read →

March 22, 2026

Agentic AI Optimization (AAIO): Technical Implications for SEO Engineers

AAIO expands optimization to include AI agents as consumers. This alters site design, crawlability, and ranking signals. Direct checks and measurement strategies included.

Mikhail Drozdov

Read →

March 22, 2026

AI for SEO Task Automation: Efficiency Gains, Limits, and Verification

AI tools can automate repetitive SEO tasks, but require human oversight to ensure quality and accuracy. Evaluate with targeted metrics.

Mikhail Drozdov

Read →

March 22, 2026

Empirical Evidence: Misinformation Ranks Easily in Google & AI Overviews

A controlled SEO test shows that Google and AI Overviews can surface misinformation with minimal effort, raising questions about current ranking and filtering robustness.

Mikhail Drozdov

Read →

March 21, 2026

Googlebot 404 Crawling: Implications for Content Discovery and Indexing

Googlebot crawling 404s signals crawl budget isn't maxed out. This behavior can be leveraged for faster discovery and indexing of new or improved content.

Mikhail Drozdov

Read →

March 21, 2026

Log File Data vs SEO Tools: Actionable Insights for Indexing and Crawl Diagnostics

Log file data exposes crawl and bot behaviors missed by standard SEO tools. Use it to verify crawl waste, detect technical blockers, and optimize crawl budget.

Mikhail Drozdov

Read →

March 21, 2026

SEO commissioning workflows: operationalizing requirements pre-launch

Shift SEO from reactive tickets to pre-launch commissioning: embed search requirements into content, platforms, and workflows with verifiable checks.

Mikhail Drozdov

Read →

Topics.

View all →

Topic hub

AI & Automation

Build AI-powered marketing systems. Learn to orchestrate AI tools, automate workflows, and make data-driven decisions.

Pillar

AI Orchestration for Marketing: Systems, Not Prompts

Topic hub

SEO & Search

Master modern SEO: from pages to entities, AI overviews to topic authority. Build visibility that survives algorithm updates.

Pillar

Modern SEO in 2026: Visibility, Indexing, and Why Keywords Are Not the Unit

Topic hub

Marketing Strategy

Connect analytics, strategy, and execution. Build marketing systems that grow through accumulated context, not optimization tactics.

Pillar

Marketing Strategy as a System: Positioning, Measurement, and Compounding

Topic hub

Analytics & Data

Build data pipelines that connect metrics to decisions. Measure what matters: LTV, ROMI, and systems-level performance.

Pillar

Analytics as Decision Infrastructure: What to Measure, What to Ignore