Recommended entry points for Structured Data. Or explore the topic hub: SEO & Search.
A pillar page for modern SEO: how indexing works now, why visibility shifted to AI surfaces, and how to build topic authority without spam.
A practical model of Google’s indexing decision (discovery → crawl → dedupe/canonical → store → refresh), plus the core entry pages that explain why URLs fail at the storage layer.
In 2026, 'indexed' is an internal bookkeeping state, not a promise of traffic. This pillar explains the missing layer between indexing and visibility: retrieval and interpretation. If your page gets crawled (even indexed) and still gets no traffic, the system is not confused — it is being conservative.
A practical, non-mystical explanation of entity-first SEO: what an entity is in Google’s model, how entity resolution works, and what to build on your site so systems can reliably map your content to the right person/brand/topic.
When a Knowledge Panel shows the wrong job title, photo, or bio, the problem is rarely your schema. It’s source hierarchy. This guide shows how to identify which sources Google trusts, how to reduce contradictions, and what to change so your canonical person page becomes citeable.
The schema.org sameAs property is an identity equivalence signal, not a ranking trick. This guide explains how sameAs helps entity resolution, why it often “does nothing” when sources disagree, and the minimal safe pattern for a person profile.
A Knowledge Panel is not something you "request". It appears when Google is confident it can resolve a stable person entity and connect it to corroborating sources. This guide explains the decision model (identity -> disambiguation -> corroboration -> persistence) and the few changes that actually increase certainty.
Entity-first SEO is how Google connects pages into “who this is” and “why it’s credible”. This checklist shows how to build a personal brand entity (Person/Organization, sameAs, rel=me, author signals, hubs, and internal linking) so your site becomes easier to interpret and worth indexing.