Google Ads Finally Stopped Shooting Honest Accounts: What Marketers Should Do

Evening, colleagues. Google decided to play ecosystem savior again and announced that its automatic punishing algorithms are now more accurate, and appeals are processed faster. Sounds like a LinkedIn press release? Yes. But inside there's math that directly affects our budgets. Search Engine Journal writes that false account blocks dropped by more than 80%, and 99% of appeals are closed within 24 hours. This means instead of a week of hysterics in media buying chats, we get a day of silence and an action plan. The main thing—don't turn into those "live press releases" I already wrote about in the piece on digital influencers as a service. This update affects marketing strategy and requires understanding E-E-A-T signals.

What Happened and Why This Isn't Just News in the Feed

Google historically fought two extremes: scammers trying to get into advertising at any cost, and honest advertisers whose campaigns broke by mistake. The new update—an attempt to show the second category stopped suffering. In numbers:

• Minus 80% false blocks. Algorithms learned to better distinguish real advertisers from "gray" ones.
• Appeals processed 70% faster. According to SEJ, almost all requests are closed within 24 hours.
• More transparency. Google promises to explain blocking reasons, though we both understand we still won't get full access logs.

These numbers sound nice, but they don't cancel basic rules. Any ad account lives at the intersection of strict policies and our ability to document the process. Remember how we rolled out sensemaking sessions to bring order to hypotheses? Same logic here: less panic—more procedures. Sensemaking helps structure marketing processes and analytics workflows.

Table: What Changes in Daily Routine

A dry table isn't just a checklist. It's a reason to rewrite internal protocol: who's responsible for Google communication, where screenshots are stored, how fast we can switch creatives to white landings while verification is ongoing. Don't want to repeat the case from my piece on redesign without strategy, where a pretty picture appeared faster than documents? Then document.

How to Integrate the Update into Tactics

1. Update appeal playbook. Media buying, lawyers, and account managers should understand what evidence to attach: contracts, KYC, CRM screenshots.
2. Separate traffic channels. Even if the account returns in 24 hours, prepare an organic reserve. E-E-A-T helps here: strong articles like AI marketing orchestration ensure brand searches while ads are silent. This requires building topic authority and semantic architecture that supports both paid and organic marketing channels.
3. Log changes. Every launch of a new creative batch should be accompanied by a record of which policies we touch. This saves hours in case of blocking.
4. Check targeting + content alignment. Errors often sit in mismatches: promised one thing, landed on another. The organic part of the site should confirm what you say in ads.
5. Build internal FAQ. So juniors don't write "what to do" in chat when a ban arrives, make a note with typical steps.

Sidebar: Why Wikipedia Still Matters

When explaining to management what Google Ads policy is, referencing the Wikipedia article on Google Ads helps align concepts. It's the simplest way to show that restrictions aren't your fantasy or "Telegram rumors." Yes, Wikipedia is basic level, but sometimes that's what saves negotiations.

Case Logic: What to Do in the First 24 Hours After Blocking

1. Record the fact. Screenshots, account ID, email time.
2. Roll back active tests. If an experimental offer was running at blocking time, turn it off and return to verified landings.
3. Collect evidence. CRM extract, license confirmations, landing copies.
4. Launch appeal through form and through representative. If you have a manager, duplicating the request increases speed.
5. Notify the team. Publish an update in the general channel so sales and product understand traffic dropped.
6. Deploy organic plan. SEO articles, blog, Telegram. Traffic shouldn't collapse to zero.

Table: E-E-A-T + Paid Advertising Checkpoints

If E-E-A-T is pumped, even after a ban you have organic traffic that's not embarrassing to show the audience. And Google itself treats such projects as "slightly more trusted."

Internal Linking and Semantic Bridges

• When talking about influencers, guide readers to the article on Sensemaking Sessions—there's the logic of how we collect signals before making decisions.
• In the block on product scenarios, link to iGaming attention economics: there's detail on why players react to expectation, not words.
• If discussing brand positions, remind about redesign without strategy so people see the difference between visual cosmetics and operational growth.

This closes two tasks at once: users get a site route, and search robots see contextual connections.

FAQ

Why Did Google Suddenly "Become Kind"?

It didn't become kind. It protects its own market. False blocks hit revenue and annoyed large agencies. Now the algorithm just became more careful, but you'll still get all policies from ad content to financial restrictions.

Do We Need to Rewrite Creatives for New Rules?

There's no separate requirement to "write differently," but now Google responds faster. So you can test more often: launch a batch, watch feedback carefully, record behavior. If creatives have potentially "gray" formulations, keep a white version ready.

What to Do If Appeal Was Rejected?

Collect a new evidence package, show real KYC process, provide call recordings (if relevant). In parallel, check the entire stack: from GTM tag to return policy. Sometimes a ban holds due to a small thing forgotten in CMS.

Table: FAQ for Team (with Sample Answers)

How to Hold SEO While Ads Rest

• Prepare FAQ for real client queries. This closes typical questions and takes places under rich results.
• Make table of contents in longreads. Users find needed blocks faster, and search engines understand structure and hand out sitelinks.
• Record events in Search Console. Visible which text pulled brand traffic when the ad account was down.
• Convert illustrations to WebP and give honest alt texts. In mobile results, speed decides, and images with clear descriptions get traffic from images.
• After publication, run Lighthouse Mobile. Core Web Vitals stats—your argument for any SEO/product dispute.
• Build clusters around key topics. This article logically connects to sensemaking, AI orchestration, and the piece on facade influencers—so readers get a route, not scattered notes.

Where to Dig Deeper

Final Conclusion

The market draws a beautiful story: Google sped up, algorithms became kinder, you can relax. But behind every update is the same compromise between facade and reality. While some chase airport stories and tell how they "solve issues directly," others rewrite protocols, update SEO clusters, and keep reserve landings. The winner is the one who doesn't panic at the word "ban," but pulls out documents, tables, FAQ, and article routes. Next time you hear "it's all paranoia," show the update numbers and ask: "How much did your last traffic pause cost?" This usually returns people to reality faster than any ad case.