Google Ads Finally Stopped Shooting Honest Accounts

Google decided to play ecosystem savior again and announced that its automatic punishing algorithms are now more accurate, and appeals are processed faster. Sounds like a LinkedIn press release? Yes. But inside there's math that directly affects our budgets.

Search Engine Journal reports that false account blocks dropped by more than 80%, and 99% of appeals are closed within 24 hours. This means instead of a week of hysterics in media buying chats, we get a day of silence and an action plan.

What Actually Changed

Google historically fought two extremes: scammers trying to get into advertising at any cost, and honest advertisers whose campaigns broke by mistake. The new update is an attempt to show the second category stopped suffering. In numbers:

• Minus 80% false blocks. Algorithms learned to better distinguish real advertisers from "gray" ones.
• Appeals processed 70% faster. Almost all requests are closed within 24 hours.
• More transparency. Google promises to explain blocking reasons, though we still won't get full access logs.

These numbers sound nice, but they don't cancel basic rules. Any ad account lives at the intersection of strict policies and our ability to document the process.

How to Integrate the Update

1. Update appeal playbook. Media buying, lawyers, and account managers should understand what evidence to attach: contracts, KYC, CRM screenshots.
2. Separate traffic channels. Even if the account returns in 24 hours, prepare an organic reserve. Strong articles ensure brand searches while ads are silent.
3. Log changes. Every launch of a new creative batch should be accompanied by a record of which policies we touch. This saves hours in case of blocking.
4. Check targeting + content alignment. Errors often sit in mismatches: promised one thing, landed on another. The organic part of the site should confirm what you say in ads.
5. Build internal FAQ. So juniors don't write "what to do" in chat when a ban arrives, make a note with typical steps.

What to Do in the First 24 Hours After Blocking

1. Record the fact. Screenshots, account ID, email time.
2. Roll back active tests. If an experimental offer was running at blocking time, turn it off and return to verified landings.
3. Collect evidence. CRM extract, license confirmations, landing copies.
4. Launch appeal through form and through representative. If you have a manager, duplicating the request increases speed.
5. Notify the team. Publish an update in the general channel so sales and product understand traffic dropped.
6. Deploy organic plan. SEO articles, blog, Telegram. Traffic shouldn't collapse to zero.

Why This Matters

Google didn't become kind. It protects its own market. False blocks hit revenue and annoyed large agencies. Now the algorithm just became more careful, but you'll still get all policies from ad content to financial restrictions.

The main thing—don't turn into those "live press releases" who broadcast from feeds about saving the market. Instead, document processes, prepare evidence, and build systems that work regardless of algorithm updates.