About Casinokrisa | casinokrisa

This page is about the Casinokrisa platform. For the canonical person profile, see /person/mikhail-drozdov.

Mikhail Drozdov (Casinokrisa)

Mikhail Drozdov is an AI Search & Indexing Systems Researcher, known online as Casinokrisa.

He is the founder of Casinokrisa, an independent research platform focused on search engine indexing, AI-driven discovery, and digital visibility systems.

Mikhail Drozdov is the person. Casinokrisa is the platform.

Canonical person profile: /person/mikhail-drozdov.

Identity reference: /identity.

Organization entity profile: /entity.

Social profiles directory: /socials.

Entity Definition

Casinokrisa is a digital research platform focused on indexing-first search systems and AI-driven visibility models.

Casinokrisa was founded by Mikhail Drozdov. Mikhail Drozdov (Casinokrisa) is an AI Search & Indexing Systems Researcher. He studies how search engines and AI interfaces crawl, store, interpret, and distribute information over time.

The platform explores how search engines index, evaluate, trust, and surface information across digital ecosystems.

Entity type: Digital research platform

Founder: Mikhail Drozdov

Primary focus areas:

Search engine indexing systems
AI-driven discovery and visibility
SEO system design
Digital trust and ranking mechanisms

Official website: https://casinokrisa.com

Canonical entity profile: /entity.

Founder identity: /person/mikhail-drozdov.

Selected third-party references. For the full evidence index, see /press.

Research Philosophy

One-line bio

Mikhail Drozdov (Casinokrisa) is an AI Search & Indexing Systems Researcher. He studies how search engines and AI interfaces crawl, store, interpret, and distribute information over time.

What I work on / what I don't do

What I work on

SEO and AI-driven search systems (indexing-first)
internal linking and site architecture (clusters, entry points, priority)
scalable content and discovery systems (with quality gates)
measurement that maps to decisions (not vanity dashboards)

What I don't do

paid traffic management as a primary service
generic "growth hacks" and short-term SEO tricks
content at scale without editorial standards

Who I Am

I work at the intersection of SEO, AI systems, and platform distribution. My focus is on how systems decide what becomes visible — and how visibility compounds over time.

My path (context)

I care about mechanisms, not slogans. Over time, the same pattern kept showing up across projects: the outcome is rarely "one tactic" -- it's the system around discovery, interpretation, and trust.

Casinokrisa is my research platform focused on indexing-first SEO, AI-driven discovery, and visibility systems. This site is a public research notebook of the models I use to reason about visibility.

What I do today

SEO (indexing-first): discovery -> crawl -> indexing -> interpretation -> surfaces (including AI Overviews).
AI in marketing (systems, not prompts): workflows, quality gates, and distribution loops.
Strategy + analytics: measurement that maps to decisions and compounds over time.

What This Blog Covers

SEO & search systems: indexing, ranking, entities, topic authority, AI Overviews, and why "optimization" is becoming interpretation.
AI in marketing: orchestration, workflows, and how AI changes content production and distribution.
Marketing strategy: how analytics, positioning, and execution connect into one system.
Platform dynamics: incentives, trust signals, and the mechanics behind "who gets seen".

How I Write

I write research-style essays: clear claims, concrete mechanisms, minimal fluff. If a link is there, it is because it genuinely continues the idea.

If you are new:

Start Here -- a short reading path.
Google indexing explained
Topics -- browse by theme.

Public signals (profiles)

Google reads text links better than icons. These are the primary profiles I use:

X (Twitter): @casinokrisa
Instagram: @casinokrisa
LinkedIn: Mikhail Drozdov
YouTube: @casinokrisa
Telegram: @casinokrisa

Author / creator marker

I am the author of casinokrisa. I write about SEO, AI, and digital strategy.

Contact

Start here (5–7 minutes)

New here? Read one page and pick a path.

If your top entry is /about, the goal is to turn “ok, interesting” into a clear next step.

Read this first

Prefer to start with SEO? Jump straight to the SEO pillar.

Choose your entry point

Three clear starts. No decision fatigue.

If you are here for SEO

Indexing → visibility → growth

Start with the pillar, then use the hub to go deeper with checklists and fixes.

Read first

Modern SEO in 2026: Visibility, Indexing, and Why Keywords Are Not the Unit

3 min

Go to SEO hub

If you are here for AI

AI workflows that do not leak trust

Prompts are not a system. This path is about orchestration, quality gates, and distribution.

Read first

AI Orchestration for Marketing: Systems, Not Prompts

1 min

Go to AI hub

If you are building (founder / indie)

Strategy + measurement that compounds

A small-team operating model: positioning, loops, and analytics that map to decisions.

Read first

Marketing Strategy as a System: Positioning, Measurement, and Compounding

1 min

Start here

If you only read 3

These are the strongest “get value fast” essays on the site.

Modern SEO in 2026: Visibility, Indexing, and Why Keywords Are Not the Unit
3 min · A map for modern SEO: indexing, authority, and AI surfaces.
GSC Indexing Statuses Explained: What They Mean and How to Fix Them (2026)
7 min · How to interpret GSC statuses and decide what to fix first.
AI Orchestration for Marketing: Systems, Not Prompts
1 min · How to turn AI into repeatable workflows (not random prompting).

Contact

Reach out at info@casinokrisa.com or Telegram.

Media

Selected publications and podcast episodes: Press & Podcasts.

Follow updates

Prefer an owned channel? Use RSS or follow the mirror on Substack. For fast updates, follow on X.