Tag

AI

14 posts tagged AI.

March 18, 2026

Misinformation can rank (2026): why AI Overviews amplify fake “updates”

Search doesn’t rank “truth”. It ranks retrieval fit and consensus proxies. AI Overviews turn that into an assertion layer—so confident nonsense spreads faster than careful accuracy.

Mikhail Drozdov

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February 17, 2026

Indexed does not mean visible: the selection layer in AI Mode search

AI Mode turns one question into many retrieval tasks. Visibility is governed by a selection layer beyond indexing and ranking. Here is how to diagnose it and adapt.

Mikhail Drozdov

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February 6, 2026

Which questions are no longer worth answering (2026): AI killed the click, not the query

In 2026, many queries still exist, but the click is gone: AI Overviews and assistants compress answers into the interface. This page gives a practical model: which question types became “compressible”, which still reward original work, and how to write content that earns distribution (not just indexing).

Mikhail Drozdov

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14 posts

January 14, 2026

GLM Image: Readable Text on Images (Benchmarks, Architecture, and When to Use It)

GLM Image (GLM-Image) is an open-source image model aimed at one hard thing: readable text inside images. Here is what is under the hood, what the text benchmarks mean, and the practical system: generate backgrounds with a model, render typography in code.

Mikhail Drozdov

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December 28, 2025

chatgpt prompts for seo marketing

A practical collection of ChatGPT prompts for SEO and marketing tasks: keyword research, content briefs, meta descriptions, email copy, and social posts. Includes quality gates and validation steps to ensure outputs are useful, not generic.

Mikhail Drozdov

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December 24, 2025

From Cigarette-Symbol to Snippet-Symbol: PR as Meaning-Making, Then and Now

In the late 1920s, PR learned a durable trick: stop selling the thing, start selling the meaning. AI and modern SEO didn’t break that logic—they made it computational.

Mikhail Drozdov

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December 22, 2025

AI Orchestration for Marketing: Systems, Not Prompts

A pillar page on AI in marketing: how to design workflows, quality gates, and distribution loops without turning your content into noise.

Mikhail Drozdov

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December 22, 2025

Google's Lawsuit Against Search Scrapers: What It Really Means for SEO and AI

Google is suing companies that scrape search results. This isn't just legal drama—it signals a fundamental shift in how search data flows through the AI ecosystem.

Mikhail Drozdov

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December 22, 2025

Search Visibility in the Age of AI: Why SEO Is No Longer About Keywords

Rankings are a weak proxy for visibility. AI understands content through entities and context, not keyword matches. The future of SEO is interpretability, not optimization.

Mikhail Drozdov

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December 22, 2025

Modern SEO in 2026: Visibility, Indexing, and Why Keywords Are Not the Unit

A pillar page for modern SEO: how indexing works now, why visibility shifted to AI surfaces, and how to build topic authority without spam.

Mikhail Drozdov

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December 6, 2025

Google AI Overviews: How to Track Visibility When Search Console Hides Data

Google Search Console merges AI Overview impressions with organic results, creating a blind spot for SEO. Here is how to track what Search Console will not show you.

Mikhail Drozdov

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December 4, 2025

OpenAI Code Red: When the Hunter Becomes the Hunted

OpenAI declares "code red" as Google closes the gap in AI. What this reversal means for the AI landscape and platform competition.

Mikhail Drozdov

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November 26, 2025

Social Media End of 2025: How Weekly Updates Rewrite Marketing Scenarios

Why weekly social media updates aren't just news, but signals about how platforms reconfigure attention retention and monetization.

Mikhail Drozdov

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November 12, 2025

AI Marketing Orchestration: How Real Implementation Differs from Presentations

How to build an honest AI marketing pipeline: from data and hypotheses to teams and quality control. What actually works versus what looks good in presentations.

Mikhail Drozdov

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