Tag

Analytics

14 posts tagged Analytics.

March 25, 2026

GA Scenario Planner & Projections: SEO measurement implications

GA adds Scenario Planner and Projections. Treat as forecasting UI; validate inputs/outputs, map to spend–traffic models, and instrument for falsifiable checks.

Mikhail Drozdov

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January 29, 2026

Traffic is down (2026): a no-panic diagnosis and the 7 levers that still work

When traffic drops, most teams guess: algorithm update, penalty, or need more content. In 2026, the real causes are usually selection and distribution: AI Overviews steal clicks, indexing becomes more selective, and visibility fragments across surfaces. This guide gives you a simple diagnosis and the 7 levers that still work.

Mikhail Drozdov

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January 19, 2026

Domain Authority is not a Google metric: why score-chasing backfires

DA/DR-style scores feel like control, but they are not what Google optimizes. This essay explains why “domain score” becomes metric theater, how it quietly pushes teams into the wrong work, and when these scores are still useful as rough proxies.

Mikhail Drozdov

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Latest.

14 posts

December 28, 2025

web analytics for beginners

Web analytics explained for beginners: what to track, how events work, and how to avoid the most common reporting mistakes.

Mikhail Drozdov

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December 28, 2025

what is conversion funnel

A simple explanation of what a conversion funnel is, how to map it, and how to improve conversion without chasing vanity metrics.

Mikhail Drozdov

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December 28, 2025

Why Google Search Console shows impressions but no clicks (2026)

Why Search Console can show impressions but no clicks: positions, intent mismatch, weak snippets, and how to fix CTR without guesswork.

Mikhail Drozdov

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December 22, 2025

Analytics as Decision Infrastructure: What to Measure, What to Ignore

A pillar page on analytics: how to build measurement that drives decisions, survives attribution limits, and connects to LTV and real outcomes.

Mikhail Drozdov

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December 22, 2025

Marketing Strategy as a System: Positioning, Measurement, and Compounding

A pillar page on marketing strategy: how to connect positioning, analytics, content, and execution into a system that compounds instead of resetting.

Mikhail Drozdov

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December 14, 2025

Data-Driven Marketing: Complete Guide

Most marketing teams collect data but ignore it. Here's how to actually use it to make decisions that move the needle.

Mikhail Drozdov

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December 6, 2025

Google AI Overviews: How to Track Visibility When Search Console Hides Data

Google Search Console merges AI Overview impressions with organic results, creating a blind spot for SEO. Here is how to track what Search Console will not show you.

Mikhail Drozdov

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December 5, 2025

YouTube Trends 2025: When Platforms Become Personal Archives

YouTube launches its first-ever recap summary and personal viewing trends. What this shift means for content creators, platform control, and how personalization becomes a retention mechanism.

Mikhail Drozdov

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December 4, 2025

OpenAI Code Red: When the Hunter Becomes the Hunted

OpenAI declares "code red" as Google closes the gap in AI. What this reversal means for the AI landscape and platform competition.

Mikhail Drozdov

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November 14, 2025

Google Ads Finally Stopped Shooting Honest Accounts

Google Ads update on blocking accuracy and fast appeals. What marketers should do to adapt.

Mikhail Drozdov

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November 12, 2025

AI Marketing Orchestration: How Real Implementation Differs from Presentations

How to build an honest AI marketing pipeline: from data and hypotheses to teams and quality control. What actually works versus what looks good in presentations.

Mikhail Drozdov

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