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Marketing Strategy

Digital marketing, performance marketing, strategic approaches to growth. Building systems that connect analytics, strategy, and execution.

18 articles in this topic

Subtopics

Sensemaking

Process of making sense of ambiguous information and turning it into actionable strategies through meaning maps.

Media Buying

Purchasing advertising space across digital channels with systematic optimization for long-term profitability.

Traffic Arbitrage

Buying traffic from one source and monetizing it through another at a higher rate, requiring systematic processes.

Key Terms

Sensemaking
A process where a team makes sense of ambiguous information and turns it into actions. In marketing, this means taking scattered metrics, user feedback, trends, and constraints, and assembling a meaning map that connects data, people, and strategy.
Media Buying
The process of purchasing advertising space across digital channels. In performance marketing, media buying involves traffic arbitrage, creative optimization, and systematic approach to ensure profitability over the long term.
Traffic Arbitrage
Buying traffic from one source and monetizing it through another at a higher rate. Requires systematic processes, data analysis, and understanding of conversion funnels to remain profitable.
ROMI
Return on Marketing Investment. A metric that measures the revenue generated from marketing activities relative to the cost. Essential for evaluating marketing effectiveness and budget allocation.
CAC
Customer Acquisition Cost. The total cost of acquiring a new customer, including all marketing and sales expenses. Should be balanced against LTV to ensure sustainable growth.
Digital Philosophy
An approach to digital marketing that sees it as a system of meaning, not just tactics. Connecting analytics, strategy, communications, and AI tools so products grow through systems, not noise.
Affiliate Marketing
A performance-based marketing model where affiliates earn commissions for driving traffic or conversions. In iGaming, affiliate marketing is a major channel requiring systematic management and transparent partnerships.
Data Pipeline
The infrastructure for collecting, processing, and analyzing data. In marketing, data pipelines connect GA4, CRM, BI tools, and AI systems to create a unified view of customer behavior and campaign performance.
Meaning Map
A visual or structured representation that connects data, insights, problems, and solutions. Created during sensemaking sessions to turn ambiguous information into actionable strategies.
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Related Processes

  • Sensemaking Process

    Process for making sense of ambiguous information: gather data, create meaning map, identify patterns, generate actions.

  • Media Buying Optimization

    Systematic approach to media buying: traffic analysis, creative testing, conversion optimization, scaling profitable channels.

All Articles (18)