Key takeaways
- A practical, non-mystical explanation of entity-first SEO: what an entity is in Google’s model, how entity resolution works, and what to build on your site so systems can reliably map your content to the right person/brand/topic
Table of Contents
Most SEO advice still treats Google like a string-matching engine. In 2026, that model fails more often than it works.
Google is not trying to rank “pages”. It is trying to answer: what is this about, who is speaking, and should we trust it enough to show it.
That is entity territory.
If you want the “why panels appear” model first, start here:
If you want the indexing gate model (before ranking), start here:
What is an entity?
An entity is a stable identifier for something in the world:
- a person
- an organization
- a product
- a topic/concept
- a place
The key property is not “real-world”. The key property is: the system can refer to it consistently.
In your own site, the entity equivalent is your canonical identifier, e.g.:
https://casinokrisa.com#personhttps://casinokrisa.com#organization
Those are not “SEO tricks”. They are the stable names you want systems to keep reusing.
Why entity-first beats keyword-first
Keyword-first asks: “what words are on the page?”
Entity-first asks:
- Which entity is this page about?
- Which entity authored it?
- Which entity published it?
- What relationships does it imply?
When those are stable, Google can:
- deduplicate better (less canonical chaos)
- attribute authorship better (stronger person graph)
- reuse your content in summaries/citations (lower risk)
This is why entity work often moves the needle where “best practices” do not.
Entity resolution is a trust problem, not a markup problem
People over-focus on JSON-LD fields. But the system’s job is not to reward your markup. It is to reduce the chance of embarrassing mistakes.
Entity resolution becomes easier when:
- your identity is stable (same name/alias, same canonical URLs)
- independent sources agree (profiles, directories, publications)
- your site’s internal graph is coherent (navigation, authorship, hubs)
That’s also why a directory like AFFCatalog can dominate a person panel early: it looks like a “people database” with stable facts.
Your job is to become the lowest-risk canonical source for your own identity.
What to build on a personal site (the minimal entity stack)
Here is the minimal set that works because it reduces ambiguity:
1) One canonical person page
/person/mikhail-drozdov- It should contain a “banal” identity block (name, alias, role, founder-of, links)
On Casinokrisa, this is already your person hub:
2) One identity reference page
This is a “facts page” whose only job is to confirm one identity across platforms:
3) One organization page
This anchors the brand entity and connects it back to the person:
4) A canonical directory of profiles
This is your “sameAs directory” in human-readable form:
5) A compact evidence page
This is not PR. It is corroboration infrastructure:
How to use structured data without overdoing it
Structured data should be boring and consistent:
- Person has a stable
@id,url,sameAs, and a short bio. - Organization points to the Person as founder.
- WebSite points to both.
- Posts point to Person as
author(by@id) and Organization aspublisher.
If you keep changing the lists, you make the system do more work. More work = more risk.
So the best tactic is: pick a stable version and stop drifting for 6–8 weeks.
A practical checklist (do this, not theory)
- One canonical identity: name + alias + one canonical person URL.
- One canonical
@idfor the person across the entire site. - Author graph: posts reference the same person entity.
- Tier‑1 profiles: LinkedIn, Crunchbase, GitHub, X, YouTube, Telegram — all link back to the canonical person URL.
- Evidence page: independent mentions link back to you, not just to the homepage.
If you want the full “person-first” checklist:
The real win condition
You don’t “optimize for a panel”. You build a situation where surfacing you is low-risk.
That means: fewer contradictions, more agreement, more stable canonical references.
That’s entity-first SEO.
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