From Cigarette-Symbol to Snippet-Symbol: PR as Meaning-Making, Then and Now
In the late 1920s, PR learned a durable trick: stop selling the thing, start selling the meaning. AI and modern SEO didn’t break that logic—they made it computational.
Digital Culture
How platforms shape behavior and business. Platform dynamics, attention economics, and the philosophy of digital environments.
6 articles in this topic
Start here
- Platform Dynamics: Trust, Incentives, and Who Gets Seen
A pillar page on digital culture and platform dynamics: how incentives shape trust signals, visibility, and why consistent identity beats viral hacks.
Platforms shape what people believe is real. That affects products, marketing, and culture.
These essays focus on incentives, trust, and what platforms reward.
What you'll learn
- How incentives shape trust signals and distribution.
- Why consistency beats viral hacks over time.
- How to use platforms for distribution, not storage.
Next steps
- Platform Dynamics: Trust, Incentives, and Who Gets Seen
A pillar page on digital culture and platform dynamics: how incentives shape trust signals, visibility, and why consistent identity beats viral hacks.
- YouTube Trends 2025: When Platforms Become Personal Archives
YouTube launches its first-ever recap summary and personal viewing trends. What this shift means for content creators, platform control, and how personalization becomes a retention mechanism.
Topic pillar
Platform Dynamics: Trust, Incentives, and Who Gets SeenA pillar page on digital culture and platform dynamics: how incentives shape trust signals, visibility, and why consistent identity beats viral hacks.
Supporting essays
- YouTube Trends 2025: When Platforms Become Personal Archives
YouTube launches its first-ever recap summary and personal viewing trends. What this shift means for content creators, platform control, and how personalization becomes a retention mechanism.
Core concepts
Attention economics
Visibility is an economic game with rules.
Platform incentives
What gets rewarded becomes default behavior.
All Articles (6)
Platform Dynamics: Trust, Incentives, and Who Gets Seen
A pillar page on digital culture and platform dynamics: how incentives shape trust signals, visibility, and why consistent identity beats viral hacks.
YouTube Trends 2025: When Platforms Become Personal Archives
YouTube launches its first-ever recap summary and personal viewing trends. What this shift means for content creators, platform control, and how personalization becomes a retention mechanism.
OpenAI Code Red: When the Hunter Becomes the Hunted
OpenAI declares "code red" as Google closes the gap in AI. What this reversal means for the AI landscape and platform competition.
Salary Theater and Industry Arithmetic
Why salary research is a beautiful showcase behind which hides a flat structure, offshore economics, and cheap titles.
Digital Influencer as a Live Press Release
Why digital marketing has its own face—an endless fair of status stories where expertise was replaced by PR reflexes.