chatgpt prompts for seo marketing

ChatGPT is not a replacement for thinking. It is a tool for structuring work faster.

The difference between useful AI output and noise is how you prompt and how you validate.

This guide provides practical prompt templates for common SEO and marketing tasks, with quality gates to catch generic or unreliable output before it damages trust.

If you are looking for ChatGPT prompts for SEO, marketing prompt templates, and repeatable workflows (not one-off “write me a post” prompts), start with a workflow below and use the validation checklists.

TL;DR

Use these prompts as repeatable workflows: give context, ask for structured outputs, then run the quality gate before publishing. Start with one workflow, create assets, and validate with GSC + real performance data. For SEO-specific execution, link your work into a cluster.

• Internal linking strategy (topic cluster blueprint)
• Technical SEO audit checklist

New to AI workflows?

• AI orchestration for marketing: systems, not prompts
• Start here
• AI topic hub

Pick one workflow (start here)

• Fix indexing issues in Google Search Console (GSC): GSC triage prompt
• Build a topical cluster plan (pillar + supporting posts): Cluster planning prompt
• Create an internal linking map for a cluster: Internal link map prompt
• Refresh and republish an existing post: Content refresh prompt
• Write distribution assets (email, social, landing page): jump to Marketing prompts

The short version (how to use these prompts)

1. Copy the prompt template — replace [placeholders] with your specifics
2. Run it — paste into ChatGPT (GPT-4 or later recommended)
3. Validate output — use the quality gate checklist for each section
4. Refine or reject — if output is generic, add more context or try a different angle

Do not publish AI output as-is. Always add your expertise, verify facts, and match brand voice.

SEO prompts

1. Keyword research (long-tail discovery)

Use case: Find question-based and low-competition keyword variations.

Prompt:

I'm working on SEO for [your site/niche]. My seed keyword is "[keyword]".

Generate 20 long-tail keyword variations that:
- Are question-based or how-to focused
- Target informational intent (not transactional)
- Include common user pain points or confusion

Format as a table: Keyword | Estimated Intent | Why It Matters

Quality gate:

• ✅ Keywords reflect real user questions (not keyword-stuffed nonsense)
• ✅ Intent is clear and actionable
• ⚠️ Validate search volume in Ahrefs/Semrush before committing

2. Content brief (SEO-optimized structure)

Use case: Create a structured brief before writing.

Prompt:

I need a content brief for an article targeting "[keyword]".

The article should:
- Target [your audience: e.g., "SEO beginners", "marketing managers"]
- Focus on [angle: e.g., "practical fixes", "common mistakes"]
- Be 800-1200 words

Provide:
1. H2/H3 outline with key points for each section
2. 3-5 internal linking opportunities (related topics to link to)
3. FAQ section (3-5 common questions)
4. Meta description (150-160 chars, includes keyword)

Assume the reader is looking for actionable advice, not theory.

Quality gate:

• ✅ Outline matches search intent (not generic "what is X, why it matters, conclusion")
• ✅ FAQ questions are specific and realistic
• ⚠️ Validate internal linking suggestions against your actual site structure

3. Meta descriptions (batch generation)

Use case: Write meta descriptions for multiple pages quickly.

Prompt:

Write meta descriptions (150-160 characters each) for the following pages:

1. [Page title / main keyword]
2. [Page title / main keyword]
3. [Page title / main keyword]

Each description should:
- Include the main keyword naturally
- Highlight the core benefit or outcome
- Use active voice and be specific (not vague)

Format: Page | Meta Description

Quality gate:

• ✅ Under 160 characters (Google truncates longer)
• ✅ Includes target keyword without keyword stuffing
• ✅ Compelling enough to increase CTR

4. Internal linking suggestions

Use case: Find relevant internal links for existing content.

Prompt:

I have an article about "[article topic]".

Suggest 5-7 internal linking opportunities based on these existing articles on my site:
- [Article 1 title/topic]
- [Article 2 title/topic]
- [Article 3 title/topic]
- [etc.]

For each suggestion, provide:
- Which section of my article to add the link
- Anchor text (natural, not forced)
- Why the link is contextually relevant

Avoid generic "read more" or "learn more" anchors.

Quality gate:

• ✅ Links feel natural (not forced into paragraphs)
• ✅ Anchor text is descriptive and relevant
• ⚠️ Manually verify the link improves user experience

5. GSC triage (Indexing status → fix plan)

Use case: Turn a confusing Google Search Console “Pages / indexing” status into a short, prioritized fix plan with validation steps.

Prompt:

You are an SEO engineer.

I have a Google Search Console Pages status:
"[paste the exact status label]"

Context:
- Site type: [blog / SaaS / ecommerce / marketplace]
- Template: [blog post / product page / tag page / category page]
- Approx. number of affected URLs: [N]
- Are these URLs important to rank? [yes/no + why]

Give me:
1) What this status usually means (in plain language)
2) The 5 most likely root causes, in descending probability
3) A P0/P1/P2 fix checklist (with decision points)
4) How to validate the fix in GSC URL Inspection + Pages report
5) What NOT to do (common time-wasters)

Do not recommend "request indexing for everything".

Quality gate:

• ✅ The plan differentiates “gate” issues (robots/noindex/4xx/5xx) from “priority” issues (internal linking/coherence)
• ✅ Validation steps are concrete (URL Inspection signals, Pages report trends)
• ⚠️ Cross-check advice against server logs when status codes are involved

Related reading (for your site):

• GSC Indexing Statuses Explained (guide)
• Crawled - currently not indexed: fixes
• Discovered - currently not indexed: what works

6. Canonical audit (site-wide patterns)

Use case: Find canonicalization failure modes (hosts, trailing slash, params, pagination) and decide what to consolidate.

Prompt:

Act as a technical SEO auditor.

My preferred canonical format:
- protocol: https
- host: [www / non-www]
- trailing slash: [yes/no]
- query params: [strip/keep only...]

Here are 15 example URLs from the same template (mix of canonical + suspected duplicates):
[paste list of URLs]

Tasks:
1) Group URLs into "same intent" clusters and propose 1 canonical URL per cluster.
2) For each cluster, recommend: 301 redirect vs canonical tag vs do nothing.
3) List implementation notes (redirects, canonical tag output, internal linking).
4) Give a validation checklist (URL Inspection: user-declared vs google-selected canonical).

Quality gate:

• ✅ Recommendations match intent (don’t merge meaningfully different pages)
• ✅ Canonical targets are 200, not redirecting, and stable

7. Robots/noindex audit (fast gate check)

Use case: Ensure you’re not accidentally blocking important pages, and that low-value pages are intentionally handled.

Prompt:

You are reviewing robots/noindex.

My key sections:
- Should be indexable: [list paths, e.g. /blog/, /topics/, /glossary/]
- Should NOT be indexed: [list paths, e.g. /blog/page/, /tags/*/page/]

Here is my robots.txt content:
[paste robots.txt]

And here are example response headers for one important URL (curl -I output):
[paste headers including X-Robots-Tag if present]

Tell me:
1) Any accidental blocks
2) Any conflicts (robots blocks crawling so Google can’t see noindex)
3) Minimal, safe fixes
4) How to validate in GSC URL Inspection

Quality gate:

• ✅ Advice respects that robots blocks crawling (so meta noindex may not be seen)
• ✅ Fixes are minimal (avoid “rewrite robots” without clear reason)

8. Topical cluster plan (pillar + supporting)

Use case: Turn one topic into a “traffic vacuum” cluster (pillar + supporting posts) with clear internal linking.

Prompt:

You are an SEO content strategist.

My site is about: [one sentence]
Audience: [who]
Primary topic: "[topic]"

Constraints:
- I want 1 pillar (2000-3500 words) + 8 supporting posts (800-1200 words)
- Each supporting post targets a specific search intent
- Avoid duplicate intent across posts

Output:
1) Pillar title + H2 outline
2) 8 supporting posts with: title, primary keyword, intent, and 1-sentence angle
3) Internal linking blueprint: pillar -> hub -> supporting -> back-links
4) A publishing order that accelerates indexing (what to publish first)

Quality gate:

• ✅ Supporting posts have distinct intent and “decision” angles
• ✅ The plan includes a linking pattern, not just titles

9. Internal link map (cluster → priority signals)

Use case: Create a concrete internal linking plan so Google understands hierarchy.

Prompt:

You are mapping internal links for a topic cluster.

My pillar URL: [URL]
My supporting posts (URLs):
[paste list]

Rules:
- No generic anchors ("click here")
- Keep anchors natural and descriptive
- Prefer links from early sections when relevant

Deliver:
1) For each supporting post: 3 internal links to add (target URL + exact anchor suggestion + section placement)
2) For the pillar: where to link out to each supporting post (H2 section mapping)
3) A "next in cluster" block suggestion (3 links) for each post

Quality gate:

• ✅ Anchors describe the destination intent
• ✅ Links are placed where they help the reader, not at random

10. Content refresh (update, republish, and re-validate)

Use case: Update an existing post without rewriting from scratch, then validate the impact.

Prompt:

You are helping me refresh an existing article for SEO.

Article URL: [URL]
Target keyword: "[keyword]"
What changed since publishing: [product/site changes, SERP changes, new angle]

Give me:
1) A quick "what to keep vs cut" diagnosis (thin sections, filler, missing intent)
2) 5 upgrades that increase usefulness (examples, checklists, decision points, FAQs)
3) Updated meta title + meta description (150-160 chars), 5 options each
4) Internal links to add (from my cluster: [paste 5-10 relevant slugs])
5) A validation plan (GSC impressions, indexing, query shifts) with a 14-day timeline

Quality gate:

• ✅ Suggestions are specific to the intent (not generic “add more words”)
• ⚠️ Sanity-check titles/descriptions for clickbait and overpromises

Marketing prompts

5. Email subject lines (A/B test variants)

Use case: Generate subject line variations for testing.

Prompt:

I'm sending a marketing email about "[email topic/offer]" to "[audience]".

Generate 10 subject line variations:
- 5 curiosity-driven (open loop, intrigue)
- 5 benefit-driven (clear outcome, direct)

Each should be under 50 characters and avoid spam triggers (e.g., "FREE!!!", all caps).

Format: Type | Subject Line

Quality gate:

• ✅ Under 50 characters (mobile-friendly)
• ✅ No spam words (FREE, ACT NOW, LIMITED TIME)
• ✅ At least 3-5 feel natural and on-brand

6. Social media posts (multi-platform)

Use case: Adapt a single message for different platforms.

Prompt:

I want to promote "[content/offer/announcement]" across social media.

Core message: [1-2 sentence summary of what you're promoting]

Create platform-specific posts for:
1. X (Twitter) — under 280 chars, punchy, thread-starter format
2. LinkedIn — professional tone, 2-3 short paragraphs, actionable takeaway
3. Instagram caption — casual, visual-first, 1-2 sentences + 5 hashtags

Each should feel native to the platform (not copy-paste).

Quality gate:

• ✅ Tone matches platform norms (LinkedIn ≠ X ≠ Instagram)
• ✅ Posts feel human (not corporate AI slop)
• ⚠️ Hashtags are relevant and not spam-tier

7. Landing page copy (above the fold)

Use case: Draft hero section copy for a landing page.

Prompt:

I need above-the-fold copy for a landing page.

Product/service: [what you're selling]
Target audience: [who it's for]
Core benefit: [main outcome/transformation]

Provide:
1. Headline (5-10 words, clear value)
2. Subheadline (1-2 sentences, expands on benefit)
3. CTA button text (2-4 words, action-oriented)

Tone: [e.g., "direct and confident", "friendly and approachable"]

Quality gate:

• ✅ Headline is clear (not clever or vague)
• ✅ Subheadline adds context (not fluff)
• ✅ CTA is specific (not "Learn More")

8. Content repurposing (blog → email → social)

Use case: Turn one piece of content into multiple formats.

Prompt:

I wrote a blog post: "[blog post title/summary]".

Repurpose it into:
1. Email newsletter intro (2-3 sentences + CTA to read full post)
2. X (Twitter) thread (5-7 tweets, each under 280 chars)
3. LinkedIn post (2-3 paragraphs, professional tone, ends with question to spark engagement)

Keep the core message consistent but adapt format and tone for each platform.

Quality gate:

• ✅ Each format feels native (not just truncated blog text)
• ✅ CTA is clear and platform-appropriate
• ⚠️ Verify facts/stats weren't distorted in repurposing

Quality gates (universal checklist)

Before using any AI output, run it through these checks:

✅ Accuracy

• No factual errors or outdated info
• Statistics/claims are verifiable
• Technical terms used correctly

✅ Brand voice

• Matches your tone (formal/casual/technical)
• No corporate buzzwords or AI clichés ("unlock", "leverage", "game-changer")
• Feels like something you'd actually say

✅ Actionability

• Provides clear next steps (not vague advice)
• Examples are specific and realistic
• Avoids generic filler ("it's important to…")

✅ SEO hygiene (for content)

• Keywords used naturally (not stuffed)
• Headings structure content logically
• Meta descriptions under 160 chars

⚠️ Human review required

• Any prompt output needs editing before publish
• Add your expertise, context, and examples
• Verify all facts and links

Common mistakes (and how to avoid them)

❌ Using generic prompts

Bad: "Write a blog post about SEO"
Good: "Write an 800-word blog post about internal linking for SaaS sites, targeting marketing managers who manage small SEO teams. Focus on actionable fixes, not theory."

❌ Publishing AI output as-is

AI output is a draft, not final copy. Always:

• Add your voice and expertise
• Verify facts and stats
• Remove generic filler phrases
• Match brand tone

❌ Skipping validation

If output feels generic, it probably is. Don't fight the prompt — add more context or start over.

❌ Ignoring platform norms

LinkedIn post ≠ X thread ≠ Instagram caption. Match the format and tone to the platform.

FAQ

Can I use ChatGPT for all my content?

No. AI is a tool for drafting and structuring, not a replacement for expertise. Use it to speed up research, outlines, and first drafts — then add your insights.

Can I hand these prompts to a junior marketer or an agency?

Yes, but treat prompts like process, not like magic. Give them:

• the goal (what outcome matters)
• constraints (what to avoid)
• a validation checklist (what “good” looks like)

If the output is still generic, the missing ingredient is usually context (audience, examples, internal links, and real constraints).

Which ChatGPT version should I use?

GPT-4 (or later) is recommended for marketing and SEO tasks. GPT-3.5 often produces more generic output.

How do I prevent “AI sameness” (everything sounding identical)?

Use any of these levers:

1. Add constraints (audience, angle, examples, anti-examples).
2. Ask for decision points (“if X, do Y; if not, do Z”).
3. Force specificity (“give 3 examples from [industry]”).
4. Rewrite in your voice after the fact (AI is a draft, not final copy).

How do I avoid AI-sounding content?

1. Add specific examples from your experience
2. Remove buzzwords and filler phrases
3. Edit for your brand voice
4. Use AI for structure, not final copy

What is the fastest way to fact-check AI output?

• Verify any claim that looks like a “stat”.
• For technical SEO: confirm in URL Inspection + logs when possible.
• If the model cites a tool feature, check the UI (tools change faster than models).

Do these prompts work with other AI tools?

Yes. Most prompts work with Claude, Gemini, or other LLMs. Adjust tone and context as needed.

Can Google detect AI-generated content?

Google cares about quality, not how it was created. AI content that's generic, thin, or unhelpful will rank poorly. AI content that's edited, fact-checked, and adds value can rank well.

Next steps

If you want to build AI into your workflow (not just one-off prompts):

• AI orchestration for marketing: systems, not prompts
• Marketing strategy as a system

For SEO-specific workflows:

• Modern SEO in 2026: visibility and indexing
• GSC indexing statuses guide