Marketing Strategy
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YouTube Trends 2025: When Platforms Become Personal Archives
YouTube launches its first-ever recap summary and personal viewing trends. What this shift means for content creators, platform control, and how personalization becomes a retention mechanism.
OpenAI Code Red: When the Hunter Becomes the Hunted
OpenAI declares "code red" as Google closes the gap in AI. What this reversal means for the AI landscape and platform competition.
Social Media End of 2025: How Weekly Updates Rewrite Marketing Scenarios
Why weekly social media updates aren't just news, but signals about how platforms reconfigure attention retention and monetization.
AI Marketing Orchestration: How Real Implementation Differs from Presentations
How to build an honest AI marketing pipeline: from data and hypotheses to teams and quality control. What actually works versus what looks good in presentations.
Digital Influencer as a Service: Why Brand Avatars Stopped Being People
How brands clone influencers, and audiences learn to distinguish living tone from corporate mimicry.
Redesign Without Strategy: How Brands Treat Stagnation Fear
Why cosmetic updates do not replace strategy, and how to distinguish real changes from graphic therapy.
Salary Theater and Industry Arithmetic
Why salary research is a beautiful showcase behind which hides a flat structure, offshore economics, and cheap titles.
Sensemaking Sessions: How Digital Marketing Stops Playing Insight Circles
How to extract marketing strategies from data chaos: from meaning maps to decisions and implementation.
Digital Influencer as a Live Press Release
Why digital marketing has its own face—an endless fair of status stories where expertise was replaced by PR reflexes.
