Tag

Measurement

19 posts tagged Measurement.

March 26, 2026

42% Organic Traffic Drop: SEJ's Data and What It Actually Means for SEO Engineers

SEJ reports a 42% loss in organic traffic. We analyze the real mechanisms, industry responses, and actionable verification for technical SEO teams.

Mikhail Drozdov

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March 26, 2026

Google Performance Max adds exclusions, projections, reporting: SEO take

PMax gets audience exclusions, budget projections, and expanded reporting. Here's what it changes in measurement and visibility control for search teams.

Mikhail Drozdov

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March 26, 2026

March 2026 Google Spam Update: Low Immediate Impact, High Strategic Signal

Google's March 2026 spam update showed limited direct effects but may indicate groundwork for larger anti-spam or ranking system changes.

Mikhail Drozdov

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Latest.

19 posts

March 25, 2026

GA Scenario Planner & Projections: SEO measurement implications

GA adds Scenario Planner and Projections. Treat as forecasting UI; validate inputs/outputs, map to spend–traffic models, and instrument for falsifiable checks.

Mikhail Drozdov

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March 25, 2026

Zero- & First-Party Data: Verifiable Levers for Intent-Based SEO

Zero- and first-party data provide measurable input signals for intent-driven SEO. We outline mechanisms, failure modes, and actionable checks.

Mikhail Drozdov

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March 24, 2026

Bing AI Performance: Grounding Queries Mapped to Cited URLs

Bing's AI Performance dashboard now links grounding queries to the exact cited pages, enabling URL-level citation diagnostics and testing.

Mikhail Drozdov

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March 24, 2026

How AI Systems Select Sources: Implications for SEO Testing

SEJ reports analysis of 21k+ citations linking content length, depth, and focus to being cited. Here's a falsifiable 7‑day test plan.

Mikhail Drozdov

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March 24, 2026

SEO 2.0: Content Marketing's Measurable Impact on AI Search Visibility

AI-driven search changes content visibility mechanics. This note decodes actionable strategies and signals for measurable SEO outcomes in AI search.

Mikhail Drozdov

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March 23, 2026

GEO Strategies for AI Search: Tactical Visibility in 2026 SERPs

Breakdown of practical GEO tactics to increase brand recommendations by AI search engines, with falsifiable checks and retrieval-focused metrics.

Mikhail Drozdov

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March 23, 2026

SEO skills gap: shift from rankings to commercial operators

SEJ argues rankings no longer persuade executives; SEO advantage shifts to operators who link SEO to marketing outcomes (Four Ps).

Mikhail Drozdov

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March 22, 2026

AI for SEO Task Automation: Efficiency Gains, Limits, and Verification

AI tools can automate repetitive SEO tasks, but require human oversight to ensure quality and accuracy. Evaluate with targeted metrics.

Mikhail Drozdov

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March 22, 2026

Empirical Evidence: Misinformation Ranks Easily in Google & AI Overviews

A controlled SEO test shows that Google and AI Overviews can surface misinformation with minimal effort, raising questions about current ranking and filtering robustness.

Mikhail Drozdov

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March 21, 2026

Log File Data vs SEO Tools: Actionable Insights for Indexing and Crawl Diagnostics

Log file data exposes crawl and bot behaviors missed by standard SEO tools. Use it to verify crawl waste, detect technical blockers, and optimize crawl budget.

Mikhail Drozdov

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March 21, 2026

SEO commissioning workflows: operationalizing requirements pre-launch

Shift SEO from reactive tickets to pre-launch commissioning: embed search requirements into content, platforms, and workflows with verifiable checks.

Mikhail Drozdov

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March 20, 2026

AI's Impact on Local Search: Mechanisms and Optimization Tools

Analyze AI's influence on local search rankings, user behavior, and optimization tactics with top tools to maintain competitive advantage.

Mikhail Drozdov

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March 20, 2026

From content moats to context moats: SEO verification plan

SEJ argues commodity content no longer differentiates; invest in context. Here's a falsifiable plan to test and operationalize it in 7 days.

Mikhail Drozdov

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March 20, 2026

Google AI Mode Personalization and Crawl Limits: SEO Implications

Google's AI mode personalization rollout and clarified crawl limits impact SEO indexing strategies and traffic analysis.

Mikhail Drozdov

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March 20, 2026

Google UCP Expands with Cart, Catalog, and Onboarding Enhancements

Google's Universal Commerce Protocol now supports cart management, catalog access, identity linking, and streamlines Merchant Center onboarding.

Mikhail Drozdov

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