DA/DR-style scores feel like control, but they are not what Google optimizes. This essay explains why “domain score” becomes metric theater, how it quietly pushes teams into the wrong work, and when these scores are still useful as rough proxies.
In 2026, 'indexed' is an internal bookkeeping state, not a promise of traffic. This pillar explains the missing layer between indexing and visibility: retrieval and interpretation. If your page gets crawled (even indexed) and still gets no traffic, the system is not confused — it is being conservative.
Ranking volatility is what you see when a system is still uncertain. In 2026, search is not grading content - it is tuning for predictable outcomes. This post explains why volatility happens, what it usually means, and the page types it tends to filter out.
Why Search Console can show impressions but no clicks: positions, intent mismatch, weak snippets, and how to fix CTR without guesswork.
“Crawled — currently not indexed” is rarely a single-page issue. It is a site-level prioritization decision. Here is how Google makes that call—and the few actions that reliably change it.