From Cigarette-Symbol to Snippet-Symbol: PR as Meaning-Making, Then and Now
In the late 1920s, PR learned a durable trick: stop selling the thing, start selling the meaning. AI and modern SEO didn’t break that logic—they made it computational.
Marketing
AI Orchestration for Marketing: Systems, Not Prompts
A pillar page on AI in marketing: how to design workflows, quality gates, and distribution loops without turning your content into noise.
Analytics as Decision Infrastructure: What to Measure, What to Ignore
A pillar page on analytics: how to build measurement that drives decisions, survives attribution limits, and connects to LTV and real outcomes.
Marketing Strategy as a System: Positioning, Measurement, and Compounding
A pillar page on marketing strategy: how to connect positioning, analytics, content, and execution into a system that compounds instead of resetting.
Platform Dynamics: Trust, Incentives, and Who Gets Seen
A pillar page on digital culture and platform dynamics: how incentives shape trust signals, visibility, and why consistent identity beats viral hacks.