OpenAI Code Red: When the Hunter Becomes the Hunted
OpenAI declares "code red" as Google closes the gap in AI. What this reversal means for the AI landscape and platform competition.
Analytics
Google AI Mode Direct Link: When Search Becomes a Conversation
Google tests seamless transition from Search to AI Mode, further reducing click-through rates while claiming improved traffic quality.
AI Marketing Orchestration: How Real Implementation Differs from Presentations
How to build an honest AI marketing pipeline: from data and hypotheses to teams and quality control. What actually works versus what looks good in presentations.
