web analytics for beginners
Web analytics explained for beginners: what to track, how events work, and how to avoid the most common reporting mistakes.
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what is conversion funnel
A simple explanation of what a conversion funnel is, how to map it, and how to improve conversion without chasing vanity metrics.
what is seo catalyst
What an SEO catalyst is: a change that speeds up indexing, trust, and rankings by improving clarity, coherence, and crawl efficiency.
why google search console shows impressions but no clicks
Why Search Console can show impressions but no clicks: positions, intent mismatch, weak snippets, and how to fix CTR without guesswork.
Alternate page with proper canonical tag: What to do (GSC)
A practical guide to the GSC status 'Alternate page with proper canonical tag': when it's normal, when it signals accidental duplicates, and how to decide whether to consolidate or ignore.