Strategy
Google Play Best of 2025: When Awards Become a Marketing Tool
How Google turns annual awards into a tool for influencing the mobile app market, and what this means for developers and marketers.
AI Marketing Orchestration: How Real Implementation Differs from Presentations
How to build an honest AI marketing pipeline: from data and hypotheses to teams and quality control. What actually works versus what looks good in presentations.
Redesign Without Strategy: How Brands Treat Stagnation Fear
Why cosmetic updates do not replace strategy, and how to distinguish real changes from graphic therapy.
