If Google shows other sites instead of yours, the system is not “ignoring” you. It is minimizing regret: selecting sources with higher outcome certainty for that query class. This page explains the mechanism, common misconceptions, real scenarios, and how to shift selection without becoming a generic SEO blog.
Trust is not a moral score. It is the system’s estimate of regret: how likely a result is to be safe, satisfying, and repeatable. This page explains algorithmic trust as a distribution mechanism and how it connects to indexing, retrieval, and visibility.
Crawling is fetching. Indexing is storage. This entry page explains the difference, why “crawled” doesn’t imply “indexed”, and how to diagnose the gap using GSC statuses and system signals.
A step-by-step map of how Google turns a URL into an indexed document in 2026: discovery, crawling/rendering, canonicalization, storage, and refresh. Written as a system pipeline (not a checklist).
“Indexed but no traffic” is usually not a crawl bug. It’s a distribution problem: the document is stored, but the system isn’t confident selecting it (or even considering it) for query classes. This page explains the mechanism, the common scenarios, and the system-level fixes.