Google Play Best of 2025: When Awards Become a Marketing Tool
How Google turns annual awards into a tool for influencing the mobile app market, and what this means for developers and marketers.
Digital
Digital Influencer as a Service: Why Brand Avatars Stopped Being People
How brands clone influencers, and audiences learn to distinguish living tone from corporate mimicry.
Sensemaking Sessions: How Digital Marketing Stops Playing Insight Circles
How to extract marketing strategies from data chaos: from meaning maps to decisions and implementation.
