AI Marketing Orchestration: How Real Implementation Differs from Presentations
How to build an honest AI marketing pipeline: from data and hypotheses to teams and quality control. What actually works versus what looks good in presentations.
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Digital Influencer as a Service: Why Brand Avatars Stopped Being People
How brands clone influencers, and audiences learn to distinguish living tone from corporate mimicry.
Redesign Without Strategy: How Brands Treat Stagnation Fear
Why cosmetic updates do not replace strategy, and how to distinguish real changes from graphic therapy.
Salary Theater and Industry Arithmetic
Why salary research is a beautiful showcase behind which hides a flat structure, offshore economics, and cheap titles.
Sensemaking Sessions: How Digital Marketing Stops Playing Insight Circles
How to extract marketing strategies from data chaos: from meaning maps to decisions and implementation.