Analytics
ROMI
Return on Marketing Investment. A metric that measures the revenue generated from marketing activities relative to the cost. Essential for evaluating marketing effectiveness and budget allocation.
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Related Terms
LTV
Lifetime Value. The total revenue a customer generates over their entire relationship with a business. In iGaming and subscription models, LTV is a key metric for understanding player economics and marketing ROI.
CAC
Customer Acquisition Cost. The total cost of acquiring a new customer, including all marketing and sales expenses. Should be balanced against LTV to ensure sustainable growth.
Data Pipeline
The infrastructure for collecting, processing, and analyzing data. In marketing, data pipelines connect GA4, CRM, BI tools, and AI systems to create a unified view of customer behavior and campaign performance.