Analytics
Data Pipeline
The infrastructure for collecting, processing, and analyzing data. In marketing, data pipelines connect GA4, CRM, BI tools, and AI systems to create a unified view of customer behavior and campaign performance.
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Related Topics
Related Terms
LTV
Lifetime Value. The total revenue a customer generates over their entire relationship with a business. In iGaming and subscription models, LTV is a key metric for understanding player economics and marketing ROI.
ROMI
Return on Marketing Investment. A metric that measures the revenue generated from marketing activities relative to the cost. Essential for evaluating marketing effectiveness and budget allocation.
CAC
Customer Acquisition Cost. The total cost of acquiring a new customer, including all marketing and sales expenses. Should be balanced against LTV to ensure sustainable growth.