1.09 min read

Submitted URL seems to be a soft 404: What it means and how to fix it (GSC)

By Official

Key takeaways

  • A practical guide to the GSC status "Submitted URL seems to be a soft 404": why Google flags 200 pages as "not found", the most common causes, and how to validate fixes

This status means: you submitted the URL (usually via sitemap), Google fetched it, and decided the page behaves like a "not found" page.

Start with the map:

Related:

Common causes

1) Missing content returns 200

A dynamic route has no data, but still returns a full template with an empty state.

Fix: return a real 404 (or 410 if intentionally gone).

2) Redirects to irrelevant destinations

If many old URLs redirect to a generic page, Google may treat it as a soft-404 pattern.

Fix legacy cleanups correctly:

3) Thin pages with no intent match

Pages that do not satisfy any query intent can get classified as soft 404 even if they return 200.

Fix: add real value (examples, steps, constraints) or do not publish.

Fix checklist

  1. Confirm the URL returns the correct status for missing content (404/410).
  2. Make sure the main content exists in the HTML (not only after JS).
  3. Avoid redirect chains and irrelevant destinations.
  4. Re-test in URL Inspection.

Validation

  • URL Inspection: check screenshot + rendered HTML.
  • Pages report: soft 404 counts should trend down (with delay).

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