The economic model where attention is the scarce resource. In iGaming and digital marketing, understanding how to earn and retain attention through quality experience, not just acquisition, determines long-term success.

Lifetime Value. The total revenue a customer generates over their entire relationship with a business. In iGaming and subscription models, LTV is a key metric for understanding player economics and marketing ROI.

The financial model of iGaming that analyzes player behavior, lifetime value, acquisition costs, and retention strategies. Understanding player economics is essential for sustainable iGaming marketing.

A performance-based marketing model where affiliates earn commissions for driving traffic or conversions. In iGaming, affiliate marketing is a major channel requiring systematic management and transparent partnerships.