Marketing
Sensemaking
A process where a team makes sense of ambiguous information and turns it into actions. In marketing, this means taking scattered metrics, user feedback, trends, and constraints, and assembling a meaning map that connects data, people, and strategy.
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- Sensemaking Sessions: How Digital Marketing Stops Playing Insight Circles
How to extract marketing strategies from data chaos: from meaning maps to decisions and implementation.
Related Topics
Related Terms
Media Buying
The process of purchasing advertising space across digital channels. In performance marketing, media buying involves traffic arbitrage, creative optimization, and systematic approach to ensure profitability over the long term.
Traffic Arbitrage
Buying traffic from one source and monetizing it through another at a higher rate. Requires systematic processes, data analysis, and understanding of conversion funnels to remain profitable.
Affiliate Marketing
A performance-based marketing model where affiliates earn commissions for driving traffic or conversions. In iGaming, affiliate marketing is a major channel requiring systematic management and transparent partnerships.
Meaning Map
A visual or structured representation that connects data, insights, problems, and solutions. Created during sensemaking sessions to turn ambiguous information into actionable strategies.
Brand Semantic Architecture
The structure of meaning that defines how a brand communicates. How messages, content, and interactions create coherent brand understanding for both algorithms and audiences.
Performance Marketing
Marketing strategies focused on measurable results and ROI. Includes paid advertising, affiliate marketing, and data-driven campaigns where every dollar spent is tracked and optimized.