Digital Culture

Digital Influencer

A marketing approach where brands create digital personas or use AI-generated content to build authority and engagement. Requires authentic strategy, not just facade creation.

Digital Influencer as a Service: Why Brand Avatars Stopped Being People
On how brands clone influencers, and audiences learn to distinguish living tone from corporate mimicry.

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Digital Philosophy

An approach to digital marketing that sees it as a system of meaning, not just tactics. Connecting analytics, strategy, communications, and AI tools so products grow through systems, not noise.

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Digital Influencer

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