Tag

Ppc

5 posts tagged Ppc.

April 6, 2026

AI-led lead gen: operational checks for SEO & PPC teams

Research note on an SEJ lead-gen piece: what's confirmed, what's speculative, and a 7-day verification plan for SEO/PPC teams.

Mikhail Drozdov

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April 3, 2026

ChatGPT Ads Expansion: Acquisition Channel or Brand Tax?

OpenAI expands ChatGPT Ads with self-serve tools. This note analyzes PPC implications, indexation risks, and visibility effects for SEO engineers.

Mikhail Drozdov

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April 2, 2026

Hybrid In-House PPC: Defensive Spend Control & Search Visibility Implications

Hybrid PPC teams blend human oversight with automation to limit waste and adapt faster. Direct impact: ad spend efficiency, indirect: organic/paid synergy.

Mikhail Drozdov

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Latest.

5 posts

March 27, 2026

Google Ads adds scenario planning, PMax reporting updates, and Veo: SEO implications

SEJ reports Google Ads updates: scenario planning, Performance Max reporting changes, and Veo AI video. Here's what to verify and measure.

Mikhail Drozdov

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March 20, 2026

Google Ads Creative Tools Expand, Microsoft Simplifies Bidding: SEO Implications

Analysis of Google Ads' creative tool expansion and Microsoft's bidding simplification reveals new PPC dynamics impacting search visibility and ad selection.

Mikhail Drozdov

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