Tag

AI Search

58 posts tagged AI Search.

September 7, 2026

Dynamic AI Overview expansion does not rewrite the impression rule

Google confirmed dynamic AI Overview expansion for some queries on 28 August 2026. Search Console still counts AI Overview impressions under the existing rule that a link must be scrolled or expanded into view. Expansion is a SERP presentation change, not a new impression metric.

Mikhail Drozdov

August 31, 2026

The Generative AI performance report is an impression ledger, not a query index

Google's documented Generative AI performance report is a dated impression ledger for pages, countries, devices, and dates, not a query-level AI citation index.

Mikhail Drozdov

SEO vs. AI Search: Selection Frameworks for Prioritization in 2026

A practical framework to decide when to prioritize classic SEO vs. AI search visibility, with falsifiable mechanisms for measurement.

Mikhail Drozdov

Latest.

58 posts

AI agents and the accessibility tree: technical SEO implications

SEJ claims AI agents rely on the accessibility tree as a key interface. Treat a11y semantics as a machine-readable contract; validate via audits and logs.

Mikhail Drozdov

Outbound Links and Negative Signals: Google's Position & SEO Implications

Google states outbound links do not transmit negative signals; unhelpful links may be ignored. This alters risk models for outbound link strategies.

Mikhail Drozdov

Google Search Direction: Agent Manager, Infra Limits, and SEO Implications

Analysis of Pichai's interview reveals Google's agent manager concept, infra constraints, and new SEO visibility thresholds.

Mikhail Drozdov

Hashtags: retrieval-layer mechanics and a 7-day test plan

Research note on hashtags as query modifiers: entity formation, retrieval surfaces, and measurable tests for reach/discoverability.

Mikhail Drozdov

March core update complete; Search Console impressions bug fixed

Core update rollout ended; GSC impressions were inflated for ~1 year due to a bug; security risk note: AI may increase software exploits.

Mikhail Drozdov

Agentic Search, AI Workflows, and the 2027 Inflection: A Technical SEO Analysis

Analysis of Sundar Pichai's comments on agentic search, AI workflows, and the projected 2027 shift, with actionable steps for technical SEO teams.

Mikhail Drozdov

Google "Data Strength": a bidding-quality lever, not just reporting

SEJ frames Google's Data Strength push as primarily about improving bidding via stronger conversion signals. Practical tests and measurement plan.

Mikhail Drozdov

March 2026 Google Core Update: SISTRIX Finds 4:1 Ratio of Losers to Winners in Germany

SISTRIX analysis shows a 4:1 ratio of visibility loss to gain after Google's March Core Update in Germany, with uneven impact across site categories.

Mikhail Drozdov

AI Overviews Optimization: Tools, Tracking, and Measurability in 2026

Analysis of tools/software for Google AI Overviews: optimization, tracking, and how to validate effects on SERP visibility using measurable signals.

Mikhail Drozdov

Community Consensus as a Core AI Search Signal: Implications for Owned Content

Community consensus now drives AI search visibility, often outranking owned content. Brands must adapt content and measurement strategies rapidly.

Mikhail Drozdov

Optimizing for Google AI Overviews: an engineer's checklist

What the SEL guide implies for AIO visibility: authority signals, coverage strategy, and measurable tests for selection-layer inclusion.

Mikhail Drozdov

Google AI Overviews: triggers and SEO implications (research note)

What the SEL guide implies about AI Overviews, trigger mechanics, and how to test traffic/visibility impact with falsifiable checks.

Mikhail Drozdov

Operationalizing AI Search Visibility Data for Geo-Targeted Citation Gap Closure

How to extract, validate, and apply AI-driven visibility signals for targeted local citation gains and measurable SEO impact.

Mikhail Drozdov

AI Mode Shortlists: User Acceptance and SEO Implications for High-Stakes Purchases

LLM-powered shortlists are accepted by users, shifting control from manual research to AI curation. This changes ranking signals and SERP selection dynamics.

Mikhail Drozdov

ChatGPT-User Outpaces Googlebot: 3.6x More Crawl Requests Observed

OpenAI's ChatGPT-User now generates 3.6 times more crawl requests than Googlebot, indicating a shift in crawler dominance and implications for SEO strategy.

Mikhail Drozdov